Memo of intent Essay Example | Topics and Well Written Essays - 250 words - 2

Memo of intent - Essay Example My thesis statement will be analysis of technology as a driver of innovation in the hotel industry explains the notable hotel success. The focus of my research will rest squarely on technology as a driver of innovation, investigating, technology for customer’s engagement, hospitality systems and customer’s check-ins and checkouts. My three broad headings will be innovation in customer engagement, quality hospitality systems and fast customer check in and check out. My research seeks to investigate contribution of technology in enabling a high level of service in the hotel industry, the new challenges presented in the industry. This undertaking also seeks to address whether technology is efficient and effective when used for real customer engagement, appreciating customers accustomed to online space conducting online transactions for instance advance bookings. According to Ray, soon new central reservations and PMS facilities will be cloud based, improving hospitality systems. Fast check-in and checkouts by customers is an essential function in the hotel industry. Hotel industry also embraces the socia l media sites as strategic communication points (Mattsson, 2009). Technological innovation reduces the time take for check process. I intend to use the article on technology driving innovation in the hotel industry, innovative hotel check-ins by Charles Gandee, 2010. Technology is the lifeblood of innovation in the hotel industry making check-ins experience more personalized more technology compliant and seamless (Mattsson, 2009). Advanced technology means high cost for most average hotels. I will be glad to discus with you following any direction you