The Executive Summary of the Business Plan :: Business Plans Financial Statements Essays

The Executive Summary of the disdain PlanThe executive summary is the most important part of the pedigree plan. Many people will only read this. The summary in itself will not secure an investor, however, it can loose them. Quality - the property of the summary moldiness therefore be outstanding and you should pay item attention to it. Obtain critical feedback from others on your drafts. Stand-alone - it is also apply as a stand-alone document when introducing the project to others so it must be able to capture interest and entice the indorser to keep the next step and request more information - and secure a meeting.Style cogent and terse. It should be direct and organized as a series of bulleted paragraphs, each deals with one key atomic number 18a. No waffle.Length - ideally one page, and certainly not more than two pages. Content - it necessitate to&61623 Introduce the project in terms of what area it is concerned with, what it is assay to do, and list the key individu als and advisors involved &61623 Describe the stage the project reached peculiarly in terms of the readiness for grocery of its products, or product concepts, and schema any intellectual property, such as patents, that may support the products &61623 suck up the main market characteristics, including size and growth, and specify the market opportunity that you are addressing &61623 State the central competitive advantages of your products and/or processes, how distinct they are from the contest and in what way, and how these are important to customers &61623 Summarize the objectives of the party in the victimize and long term, and quantify these with specific numbers. Outline the key strategies you will theatrical role to achieve them &61623 Include any evidence of success - this may be trade reviews, analyst comments, sales or partnership agreements, working prototypes, market testing, etc. which help to make the project more tangible to the reader and raises confidence in the project &61623 Highlight any other key issues that should be noted &61623 State your finance requirements and what stake in the company is available for this (see Financial Structure), and the planned exit strategy for the investor - i.e. how the investor will check their return from the project. For more on this click Financing Structure.Example textbook&61623 XYZ Company Limited is an Expert Design Consultancy focusing on case Design Solutions for Fast Moving Consumer Goods (FMCG) in the Personal Care industry.