Alternative Beverages

Alternative beverages competed on the stem of several(predicate)iation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition, however that is rapidly ever-changing as many new product lines enter and profit margins lead inevitably suffer from the price reduction. The rest of the beverage industry is go about with low profit margins because of high competition and little ability to part products. The pick beverage segment help companies to sustain volume harvest-festival in mature markets where consumers were reducing their consumption of carbonated soft drinks.Also the alternative beverage industry offered products that catered to different demographics. For example efficiency drinks were purchased more by teens and young adults while vitality shots were bought by adults to get extra boosts of energy during the work day. In addition the vitamin-enhanced drinks and sports drinks went more toward athletes and people who exercised often. This differs from just the frequent carbonated soft drinks that people were used to drinking. Now they had products that they could consume for different activities.Demand is expected to grow worldwide as consumer purchasing power is increase and alternative beverages offered profit margins much higher than those of other beverages. One primeval characteristic in the beverage market was introduction of the energy shots and they were an primary(prenominal) growth factor in the industry the 5 hour energy shot was introduced in 2004 and took the market by storm with its high containments of B6, B12 and caffeine. rivalrys course introduced energy shots to the market but none pee come close to the 5 hour energy shot, with it holding 85% of the market share in 2009.