Five Trends that Will Shape the Global Luxury Market Essay

Five Trends that Will Shape the Global Luxury Market - rise ExampleA watch is more than a timepiece and forms part of an individuals look and jeweler. The watches have been made through careful craft as an integral allure of mechanical watches. The brands tract a tradition and cultural prestige derived from centuries of innovation and expertise that is not readily reproduced. The design esthetical is central to the selection of watches, but it requires cultural capital so as to make artistry worth the price tag. This dissertation explores how the art value of timepieces stirs up consumers to have a desire to purchase prodigality watches, especially in reference to Cartier watches, which embrace art element and normally manifest a spirit level behind them. The high reputation that Cartier enjoys can be linked to the art value of Cartier timepieces, especially owe to the history, meaning, and the story behind the Cartier watches accrual. Cartier produces watches and jewelry tha t are typified by an understated, timeless style with a harmonious conclave of temper and discretion, aristocratic touch, and elegance (Barrett 2000, p.349). Cartier watches also have other strengths dwelling on functionality and easy accessibility, which centre that the products can be accessed by anyone across the globe (Barrett 2000, p.350). Cartier watches can be regarded as the ambassador of extravagance owing to the high relation that the brand enjoys in prestige watch-making. Presently, Cartier brand is proud of its private collection comprised of collector watches, the companys range of fine jewelers watches, its extravagant timepieces that perfectly make up the Cartier dream and sports and products that have won a place for the brand in history. On the other hand, Vacheron Constantin incorporates personality to the brand and human interaction. The products can be regarded as have an alluring packaging, intriguing ads, and its sensuous looking at appearance.